Volkswagen Middle East Campaign for Ramadan
Art Direction
Agency: OgilvyOne Dubai - 2019


BRIEF
Our brief is to shoot 3-4 still images for Volkswagen’s tactical Ramadan Campaign using the following cars: Tiguan, Touareg, Teramont, Passat, Arteon and Golf GTI (2-3 cars in each image.) The client wishes the creative to reflect a traditional and conservative Ramadan environment either in a studio or on a location shoot with props. All images should be generic for the region. 

CONCEPT
In this concept the vehicles are placed in a neighborhood setting with all the elements we associate with the Holy Month placed around the set - the lanterns, crescent moon and minaret. 
Props / Mood Board
LOCATION
CONCEPT ARTWORK REFERENCE




SHOOT


ARTWORK
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