Ramadan is a time of togetherness. However, people engross themselves into their smart phones, which becomes the main cause for family members getting disconnected from each other. On the other hand, when it comes to migrant workers, smart phones are the only medium they can use to communicate with their families. In order to put an end to this obstacle, we created an app called Hadia Time, which means togetherness. The app was launched during Ramadan 2016. In this app, users were encouraged to keep their phones locked and the amount of time it stayed locked was then converted into data, and donated to families in need.
Art Direction | App Design | UI/UX
OgilvyOne Dubai - 2016