CREATIVE LEAD / ART DIRECTOR / VISUAL DESIGNER
Building future-focused brand experiences through storytelling, design systems, technology, culture, and AI-amplified creative workflows.
I’m an award-winning Creative Lead, Art Director, and Visual Designer with experience building integrated brand experiences across agencies including Ogilvy, AKQA, VML, and independent creative studios.

My work spans branding, digital products, social campaigns, storytelling, UI/UX, motion, experiential design, and scalable visual systems across industries including automotive, technology, healthcare, FMCG, entertainment, tourism, and retail.

A major part of my process today revolves around AI-amplified workflows and generative technologies. I actively use ChatGPT, Claude, Leonardo AI, Adobe Firefly, Figma Make, etc., for ideation, rapid prototyping, storyboarding, visual exploration, and creative automation. I see AI as a creative multiplier that helps my creative process move faster, explore broader possibilities, and create more meaningful experiences while maintaining strong creative direction and human storytelling.
CAPABILITIES
Art Direction • Creative Direction • Brand Identity Systems • UI/UX & Product Design • Digital Experiences • Integrated Campaigns • Generative AI • AI Prompting • AI-amplified Workflows • Creative Automation • Rapid Prototyping • Design Systems • Figma Component Libraries • Visual Storytelling • Motion Design • Creative Strategy • Cross-Functional Collaboration • Team Leadership & Mentorship • Client Presentation • Social & Content Design • Experiential Design • Typography • Photography Direction
INDUSTRIES AND CLIENTS
My work spans Automotive, Technology, Healthcare, FMCG, Tourism & Hospitality, Telecommunications, Entertainment, and Retail & Consumer Brands, partnering with world-class clients including Coca-Cola, IBM, IKEA, Lexus, Edwards Lifesciences, Nestlé, Sony, Mazda, Dubai Tourism, Expo 2020 Dubai, Toyota, Volkswagen, Sony, Lenovo, Canon, Colorado Mesa University, JenaValve.
AWARDS & RECOGNITION
Dubai Lynx 2018  - Potatoes on Mars [2 Gold Lynx / 1 Innovation Trophy / 2 Shortlist]
Dubai Lynx 2018  - Tummyfish [1 Silver Lynx]
Effie Awards 2017- Tummyfish [2 Gold / 1 Shortlist]
D&AD 2017 - Potatoes on Mars [Graphite Pencil]
The Loeries 2017 - Tummyfish [1 Gold / 1 Bronze]
The Loeries 2017 - Hadia Time [1 Silver]
Cannes Lions 2017 - Potatoes on Mars [1 Gold / 2 Silver / 7 Shortlists]
Cannes Lions 2017 - Tummyfish  [1 Shortlist]
The One Show 2017 - Tummyfish [1 Silver Pencil / 1 Merit]
Dubai Lynx 2017  - Tummyfish [1 Grand Prix / 1 Silver Lynx / 2 Bronze Lynx]
Dubai Lynx 2017  - Hadia Time [1 Gold / 3 Silver Lynx / 1 Bronze Lynx]
The Lovie Awards 2016 - Tummyfish [1 Gold / 1 People's Lovie Award]
AGENCIES
TRAFFIK Advertising / Sr. Art Director / 2024 to Present
VMLY&R - Garage Team Mazda / Sr. Art Director / 2023 to 2024
Memac Ogilvy / Digital Art Director / 2014 to 2021
Hug Digital (Acquired by AKQA in 2019) / Art Director / 2012 to 2014
Dawn Group of Newspapers / New Media Designer / 2011 to 2012
Creative Chaos / UI/UX Designer / 2005 to 2011
IRIS Solutions / Web Designer / 2003 to 2004
Vivid Graphics / Graphics Designer / 2001 to 2002
BEYOND WORK
Inspired by storytelling, films, technology, photography, and new creative adventures.
GET IN TOUCH
Drop me a message below or email me at contact@imomair.com
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Thank you!