Lexus
2020 campaign for the Middle East region.
As the pandemic struck, showroom visits plummeted, leading to a significant decline in sales. To address this challenge, we developed an online platform aimed at reaching our audience and streamlining the process of booking test drives and purchases.
Through a straightforward form, users could easily schedule a test drive and engage with a Lexus representative. All vehicle features and information were communicated online, including finance options, leases, or ownership details, prior to the test drive, reducing physical interactions by up to 70%. This initiative resulted in a remarkable 29% increase in sales during that particular quarter.
Art Direction | Design
Key Visuals
Web Banners
300x250px
300x600px
7280x90px
Social
Carousel Ads
Consideration Posts
Emailer Template
Book a Test Drive
Retargeting Campaign
In the following quarter, we launched a retargeting campaign aimed at missed opportunities, existing customers, and potential customers. To create a visual distinction, we transitioned from lifestyle shots to studio shots in the campaign.
