2020 campaign for the Middle East region.

As the pandemic struck, showroom visits plummeted, leading to a significant decline in sales. To address this challenge, we developed an online platform aimed at reaching our audience and streamlining the process of booking test drives and purchases.

Through a straightforward form, users could easily schedule a test drive and engage with a Lexus representative. All vehicle features and information were communicated online, including finance options, leases, or ownership details, prior to the test drive, reducing physical interactions by up to 70%. This initiative resulted in a remarkable 29% increase in sales during that particular quarter.

Art Direction | Design

Key Visuals

Web Banners

Carousel Ads
Consideration Posts

Emailer Template
Book a Test Drive
Retargeting Campaign
In the following quarter, we launched a retargeting campaign aimed at missed opportunities, existing customers, and potential customers. To create a visual distinction, we transitioned from lifestyle shots to studio shots in the campaign.
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