In a market where customers are spoilt for choice, Motorola was looking to create a category of its own. But how do you create the product differentiation? The ‘Entertainer’ is a popular app in the region, but requires a paid account. This is why, we incentivized users with free accounts and created a customized Motorola Entertainer App that gave people a number of offers for free. This partnership with Entertainer helped boost sales for Motorola, and built up its popularity too.
Art Direction | Web Design | UI/UX
Agency: OgilvyOne Dubai - 2017
