Volkswagen Middle East Campaign for Ramadan
Art Direction
Agency: OgilvyOne Dubai - 2019
BRIEF
Our brief is to shoot 3-4 still images for Volkswagen’s tactical Ramadan Campaign using the following cars: Tiguan, Touareg, Teramont, Passat, Arteon, and Golf GTI (2-3 cars in each image.) The client wishes the creative to reflect a traditional and conservative Ramadan environment either in a studio or on a location shoot with props. All images should be generic for the region.
CONCEPT
I presented different concepts and the client liked the simple one and follow the brief, the vehicles were placed in a neighborhood setting with all the elements we associate with the Holy Month of Ramadan placed around the set - the lanterns, crescent moon, and minaret. I created the mood board and pre-production brief for the production house.
Props / Mood Board
LOCATION
CONCEPT ARTWORK REFERENCE
SHOOT
ARTWORK
