Volkswagen Middle East Campaign for Ramadan
Art Direction
Agency: OgilvyOne Dubai - 2019
BRIEF
Our brief is to shoot 3-4 still images for Volkswagen’s tactical Ramadan Campaign using the following cars: Tiguan, Touareg, Teramont, Passat, Arteon, and Golf GTI (2-3 cars in each image.) The client wishes the creative to reflect a traditional and conservative Ramadan environment either in a studio or on a location shoot with props. All images should be generic for the region.
CONCEPT
I presented different concepts and the client liked the simple one and follow the brief, the vehicles were placed in a neighborhood setting with all the elements we associate with the Holy Month of Ramadan placed around the set - the lanterns, crescent moon, and minaret. I created the mood board and pre-production brief for the production house.
Props / Mood Board
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/d98eb077-b55f-44b0-8329-12f44ca8fa80_rw_1920.jpg?h=891ce4d110dd070526cb59bca5a1761b)
LOCATION
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/5f1c5d6a-f67d-47d9-95ac-5e6dd20ae324_rw_1920.jpg?h=150c061edeca3ece4a5d8763dd726259)
CONCEPT ARTWORK REFERENCE
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/79ceffcf-6305-4e0c-9b99-d84b7eaf1130_rw_1920.jpg?h=d9d37992a520a6bacd3f13a0ec6e93c5)
SHOOT
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/1d0cf4af-9335-484a-a96a-3759db3aed6a_rw_1920.jpg?h=4828a2f4b5eb7cd5e4842b8310552c3e)
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/620bffaa-5813-4760-9794-2d792ae0591c_rw_1920.jpg?h=f0dbf6140a4ff99d0eb8b1b799d86452)
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/aa4876e3-d432-4bda-a9bb-21d0d9e4fa10_rw_1920.jpg?h=e143783f2aa552c4e2d164919f614522)
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/d578f5ad-498e-46af-be0d-64e65bd02654_rw_1920.jpg?h=93647d1ef65027907dfbb6dc5a80402c)
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/3ae26dc9-5730-42a7-b3b7-1cd3982ce409_rw_1920.jpg?h=e4692116c6fed4ea2267892cea750a99)
ARTWORK
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/30dcd639-c69f-4939-a187-2a18764255f5_rw_1200.jpg?h=1353015a43fe7a5cd49c87bdf8859084)
![](https://cdn.myportfolio.com/cd93b236fe0a084972cbcaae98ddfd53/8b3e495b-f9a1-4be5-9482-bf6fed2a0d24_rw_1920.jpg?h=35a47a23f51e0c385b8331122eb7035a)